Patz to friends.
Patrizia when the story needs weight.
I spent years inside the biggest beauty houses in the world; L'Oréal Paris, Kiehl's, Garnier, Estée Lauder Companies, The Body Shop and many more, getting other people's brands into the press. Now I do the same thing for founders who don't have a corporate machine behind them. Just as good a story. None of the overheads.
years in the industry across global beauty houses
mega brands: L'Oréal Paris, Kiehl's, Garnier, Estée Lauder, The Body Shop
mission: independent founders deserve the same press their corporate rivals get
From press offices
to my own microphone.
I spent years pitching for brands with press offices, sample cupboards and budgets I no longer take for granted. Along the way I learned what actually gets a beauty or wellness story picked up and what just wastes an editor's morning. When I left the corporate side, I built PR LIKE A BOSS! to teach independent founders the same playbook: the podcast, the eCourse, the Inner Circle membership and a weekly Substack. I also know what it's like to sit in the founder's chair myself; I co-lead ENOUGH AS YOU ARE™, a teen affirmation card deck. I'm not just the person who gets you press, I'm also the person who needs it.
Twenty years on the inside
Relationships with editors at Grazia, Vogue, Stylist, BBC News, Women's Health and many more, built pitching for brands they already trusted. That's the playbook I now teach and apply for independent founders.
I'm building a brand, not just pitching them
ENOUGH AS YOU ARE™ (a teen affirmation card deck) has given me insider insight of what founders actually need from PR, not vanity coverage, real momentum!
“I still can't stand a boring pitch and I've read a career's worth of them!”